The American start-up Whoop has just announced a fundraising campaign of more than $ 100 million. The Boston-based company announced that this investment will help develop new technology and proprietary software, but will also enable further global expansion.
The start-up specializes in the world of sports and offers a connected fitness bracelet that can be used to monitor the fitness level of the user around the clock. Its founder, Wil Ahmed, graduated from Harvard University, where, after long physical exertion, he worked in particular on restoring the body.
A discreet but powerful bracelet
And his bracelet is based on the pillars of his thesis, measuring multiple factors to get an accurate and constant idea of the athlete’s health. The bracelet is already widely used today, especially during this pandemic that saw more than a thousand of them sold to the PGA, the American Golf Federation. Rory McIlroy, former world number one golfer attending the fundraiser.
It was clear to Will Ahmed that the technology would evolve to integrate more and more into everyday life. “As early as 2010 I knew that technology would get from the office into our pockets and from our pockets into our bodies. With this in mind, the company’s bracelet wants to be as discreet as possible.
Supporting Big Names in US Sports
During that final fundraiser, some of the big names in American sport returned, including Kevin Durant, basketball player for the Brooklyn Nets and a figurehead for the NBA for several seasons. Other sports superstars at Uncle Sam participated in the fundraiser, including Patrick Mahomes, Kansas City Chiefs quarterback and 2019 Super Bowl champion.
Today the whoop startup is valued at over $ 1.6 billion. Most of the most recent fundraising was carried out by IVP, an investment fund that has already benefited from companies like Netflix, Slack, Snapchat, Twitter and Uber. In total, the company has raised more than $ 200 million in 10 years of existence.