Kazakhstan, which banned comedian Sacha Baron Cohen’s debut film “Borat”, eventually borrowed the comedian’s main slogan in an advertising campaign for tourism in Kazakhstan: “Very nice!” (“Very nice!).
Borat, the fictional racist and rude Kazakh journalist played by British comedian Sacha Baron Cohen in his first film in 2006, has been back on screens since October 23. The caricature he made of Kazakhstan and its people had aroused the anger of the authorities who banned the first film. This time around, Kazakhstan has decided to capitalize on the “excitement” of the film and this week launched a campaign for tourism in Kazakhstan that says “Very nice!” was continually launched by Borat and included in clips that show the country at its best. “We had to find a way to use all of this advertising,” Dennis Keen, an American who has lived in Kazakhstan for years and who came up with the idea for the campaign, told AFP. In these very polished short clips we see tourists discovering the beauty of nature, a modern city, delicious gastronomy and welcoming people and then say “Very nice!” Calling out. “Borat’s slogan is so adaptable that we went to Kazakh Tourism (the tourism authorities, editor’s note) with a friend. They loved it and everything went very quickly,” said Keen, who runs tours of the largest city of the country, Almaty, and volunteered to participate in this project. “The Kazakhs are kind of traumatized” by Borat, whose humor caricatures their country to the extreme, says Keen. “It’s difficult, wherever you go in the world, that people always answer you with borate jokes. I thought to myself, let’s turn it around!”
While many Kazakh internet users welcomed this initiative, the second film also caught the anger of some. A group of women in masks are seen holding a cardboard portrait of the comedian in a video titled “Mothers Want to Punish Borat for Insulting the Kazakh Nation” posted on YouTube on Saturday and republished by the Russian newspaper Novaya Gazeta burn . (Belga / Belga)