Google in an uproar? According to the press agency ReutersThe US Department of Justice will start a lawsuit against Mountain View as early as next week. The latter is particularly accused of the amazing anti-competitive practices to increase its monopoly on the internet.
Accusations that have piled up
It seemed inevitable as the evidence built up. According to American authorities (and not only) since 2019, Google has been the subject of an antitrust investigation that has accelerated sharply since July 2020, with a very mixed hearing in Congress. It should lead to a complaint from the United States no later than next week … For example, not long ago we learned that more than a dozen states were planning to partner with the Justice Department to pursue the Mountain View company in court and in more recently the New York Times reported that this study would specifically focus on the search engine.
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Google’s business model is indeed a very big problem: authorities believe the company has set up a real steamroller to eliminate competition. For example, it controls all of the ad space that appears in search, and it has been proven that YouTube is being advertised to the detriment of its competitors in video search.
An unconvincing defense
Google denies these allegations and ensures that Internet users have access to other platforms such as Twitter as a source of information or Amazon for purchases. It also claims that companies like Oracle and Verizon are serious competitors in the overseas advertising market, but these statements don’t seem to convince authorities. The Justice Department’s complaint should therefore accuse Google of doing everything possible to disadvantage its competitors, such as Microsoft’s Bing search engine, by withholding and preventing them from using user data and their preferences. Advertising.
In addition, several U.S. attorneys general are investigating other Google practices and are considering the possibility of joining the Justice Department in federal prosecutions. It is not yet clear what the company is risking, but this lawsuit could have a profound impact on its business.