It was no secret that Facebook had worked for months on a feature to make Messenger and Instagram messages interoperable. Mark Zuckerberg’s company has confirmed the gradual implementation of this option in several countries prior to global deployment.
“” People communicate more than ever in private spaces. Over a billion people already use Messenger to chat, hang out and express themselves with family and friends “, Then explained Facebook in a press release. It should also bring something new to marketing.
“Improve customer satisfaction”
With this in mind, we also heard about the arrival of the Messenger API on Instagram. Specifically, companies can manage their communication in the two social networks. Currently, this novelty is only available in beta for a few large companies such as Adidas, H & M or Sephora. However, we can consider an upcoming large-scale launch.
This update enables brands to make real progress in their relationships with customers on Instagram. As with Messenger, it is possible to reply to messages sent in DM, via stories or in comments. It also fits very well with the Instagram shopping model that allows companies to tag their products and post links that allow you to buy the items in question directly from the brand’s website.
It is also obvious for Facebook to improve the interoperability between the two networks. The company states in its press release: ” Over the past year, the total number of daily conversations between individuals and businesses on Messenger and Instagram has increased by over 40%. For businesses, the potential to increase sales and improve customer satisfaction through meaningful interactions with audiences on Instagram messages is enormous. “”
If you’re interested in this new feature, one already exists Waiting list Companies will soon be able to participate in the beta test program.