Streaming platforms will take note of a new legal framework in France that will come into effect in the first quarter of next year. In a decree to be released on Monday, Netflix, Disney Plus and even Amazon Prime Video will discover the new commitments the French government wants under its rules on investing in French independent production and in the chronology of the media.
The decree will provide the opportunity to transform the obligations of television channels into streaming platforms operating on French soil, complying with the solid French laws on cultural investment. According to the various points mentioned, the platforms hope that they will both be in the same boat as the TVs, while they want a frame that does not contain them in the same basket.
Our colleagues from worldRecalling the details of the case, tried to contact each of the platforms without being able to take note of any comments from the speakers. Giants Netflix, Amazon, and Disney Plus dread October 26th, and here are in detail the new rules and levels the state is planning.
French investment and media chronology
The first point concerns the contribution of streaming platforms to French creation and the chronology of the media. Indeed, the government would surely prepare a scale to act on both of these points simultaneously, with a better position in the media chronology in exchange for a greater investment in French creation.
The numbers of The world report an investment of 25% of sales, which was reinvested in French production projects, in return for a film showing one year after the cinema release. The duration would be postponed between thirteen and twenty-four months if only 22.5% of sales were invested in creations. For 20%, the place in the media chronology would then be postponed to a waiting period of 24 months.
This French exception to the right to broadcast films published in cinemas currently benefits Canal +. His waiting time before a film is released is only six to eight months. The world recalls, however, that this exemption is due to the television group’s massive investments of the order of 80% of its turnover in cinema projects.
The second major point that the government decree will focus on on Monday concerns independent productions. In addition to encouraging creation, the state should require that 60% of investment in streaming platforms be used for independent projects.
This is to set the investment plan of Netflix and its accomplices for projects that are not under its aegis. On this point, the platforms shouldn’t be too offended: especially with Netflix, which has already achieved great success with external productions that had few ambitions at the beginning (season 1 of the Casa de Papel is an example).
In addition, their contribution of around 60% (the proportion will be confirmed next Monday) will be 75% lower than known in the past. However, the platforms will be very attentive to the Monday release and the public consultation that will take place in the following weeks. Behind percentages that may seem trivial, there are millions of euros at stake between the platforms’ economic health and French cultural protection.