Sendinblue, a French startup born in 2007 that develops various digital tools for relationship marketing, has just raised 140 million euros. The 60% growth in 2020 has something to do with it, as the company has benefited from strong appeal since the health crisis that consolidated marketing in the digital age.
That operation brought about Partech, an investor who had already endowed Sendinblue with $ 35 million in 2017. Far from this series A, BlackRock, the multinational wealth management company based in New York, comes in this year’s financing round. Bpifrance and Bridgepoint complete the list. A response to the latest French tech news with Mirakl’s $ 300 million astronomical fundraiser.
Sendinblue is not well known to the public, however. She markets her product in the B2B area, a medium that is very well known and valued by startups today: SaaS. Sendinblue mainly works with SMEs. But it has also signed contracts with Greenpeace, Amnesty International or even Haribo and Louis Vuitton. She specializes in digital tools for relationship marketing with offers for mailing and SMS campaigns, but also advertising on Facebook and Instagram. Sendinblue started out with the management of newsletters.
“Since our last fundraiser in 2017, we have evolved into a model where we offer a solution to meet all of the commercial and marketing needs of SMBs », Explained Armand Thiberge, co-founder and CEO
Present in 60 countries and on 3 continents
The aim is to find funds for the new challenge across the Atlantic for the new financing operation. Sendinblue landed in the US last year, where the first trends are good (earnings already match those in France). Now that the company spans three continents and has grown 60% this year, it is well positioned to withstand the growing competition drawn by the potential of the market. Sendinblue already got it in February 2019 by swallowing Newsletter2GO (N2GO). Since then it has claimed 180,000 customers in 60 countries.
Despite this multiplication of markets, Sendinblue remains on the ground. Or rather on European soil. His co-founder insisted on this when he announced his final fundraiser. Sendinblue’s data centers will remain in Europe, and it would be good if “Sendinblue is one of the technology companies that can go public in the European market.” At this rate of progress, the stock market is within reach. In the meantime, however, the workforce should also be increased by 400 employees.