Despite numerous communication operations, the weather at OnePlus has not been looking really good for several months, which is (partly) the fault of the Chinese multinational. BBK Electronics. A few hours before the all-new OnePlus 8T is officially launched, we learn that the brand’s co-founder, Carl Pei, has left the ship. Remember that Carl Pei co-founded OnePlus in 2013 with Pete Lau, a former member of Oppo.
Carl Pei leaves the OnePlus adventure
Indeed, the one who hosted the various OnePlus conferences and didn’t hesitate to test the products on their various social accounts left the company. The latest project from Carl Pei was the recently released OnePlus Nord, a smartphone for 399 euros, with the firm desire to reconnect with the original DNA of OnePlus.
In fact, the OnePlus brand has completely abandoned its original strategy in recent years. So if OnePlus’ goal was to offer smartphones “top of the line”But at half the price of the flagships on the market, the brand quickly wanted to think bigger.
In addition to the proliferation of smartphones in recent years, OnePlus also wanted to compete with the market leaders, with smartphones that are (also?) Much more expensive. The proof with the OnePlus 8 Pro, a proposed smartphone “From € 899”. It’s expensive, probably too expensive compared to the competition …
It remains to be seen what adventure Carl Pei will begin and whether he will stay in the smartphone industry or invest in a completely different market. Nevertheless, this departure, which OnePlus has not formalized at the moment, falls badly for the Chinese brand, which will present a brand new smartphone, but also a new version of the OnePlus North tomorrow.