As you probably know, button cells are round in shape and small in size. What we know a little less is that the latter, which are found in many toys, are sometimes ingested by young children, causing serious accidents, sometimes fatal. A swallowed battery can cause serious injury very quickly (in less than 2 hours), which could be fatal. It is estimated that around 1,200 emergency rooms are associated with the inclusion of a button cell battery.
Duracell batteries with the (bad) taste of Nintendo Switch cartridges
On the Duracell side, we decided to develop a new type of button cell battery. Indeed, thanks to a new one, the new models 2032, 2025 and 2016 should no longer be swallowed by our dear favorites “Recipe”which makes the stacks particularly bitter once in the mouth.
Duracell is following in the footsteps of Nintendo, which has been offering Nintendo Switch cartridges since 2017, which are also specially treated to achieve a very (very) bitter taste when they come into contact with saliva. That way, anyone who (usually) puts a Nintendo Switch cartridge in their mouth has the reflex to spit it out right away.
The “new” Duracell button cells are already being distributed in stores. In addition to this new bitter taste, Duracell batteries are always delivered in special packaging with a double blister pack. “We make it difficult to open our packaging for a reason. The two-blister design requires scissors – and determination – to remove the battery. “ explains the group.
An excellent initiative by Duracell that hopefully will reduce the number of button cell batteries that are part of our daily lives and that sometimes resemble irresistible candy for the little ones.