After more than 200,000 people had the opportunity to buy refurbished products, CertiDeal has established itself in France as a true specialist in the refurbishment and sale of smartphones through the website certideal.com.
The story of this new FT120 recruit
We are in 2014 when Laure Cohen and Yoann Valensi work in a company that develops web applications. You need to test every application your company develops on a daily basis. This inevitably leads to them buying a very large number of smartphones.
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They quickly realized that the purchase of these new smartphones was a financial pit with very negative ecological consequences that go against the convictions of the two entrepreneurs. They then decided to buy used smartphones to solve their two problems: save money and be good for the planet.
The only thing is that most of the phones I bought either weren’t turned on or had an extremely limited lifespan. In this way, the two founders began to repair these smartphones to give them a second life, this time more durable, by developing real know-how: the overhaul of smartphones.
And gradually it became clear: the renovation was the economic AND ecological answer to the needs of their company, but also to the needs of millions of people who are looking for cheaper, high-quality alternatives to buy their smartphones. . CertiDeal was born.
The CertiDeal promise: the new guarantee and the outdated price
CertiDeal was founded in 2015: a repackaged and internalized control chain, which promises a guarantee of quality and longevity through every product certified by experts. Installed today in the Paris region, 60 people work with a single goal: to offer smartphones at lower cost and with the same guarantees as new ones: a single 24-month guarantee for all products.
This expertise and this requirement make CertiDeal an important player in the renovated market in France, but also in Spain, Italy and Belgium.
The team was convinced of the sustainability of its model and was able to convince MAIF Avenir and BNP Paribas Développement to take part in its second fundraising campaign for 8 million euros in April 2020.
The CertiDeal story translates the French success story in every way, and Laure proudly told us that she had taken the first step of a bigger dream: “Offering the guarantee of anew at the price of an overhaul”. And according to Laure and Yoann, the CertiDeal adventure will continue unabated for 2021 with new ambitions.