Trade is one of the sectors hardest hit by measures taken to contain the COVID-19 pandemic. Many retailers have opted for digitization in order to benefit from the success of e-commerce. At this time, when it is highly recommended not to walk the streets to shop, online trading is doing very well.
I already hear critics say that e-commerce kills convenience stores. We mustn’t confuse everything. Not all ecommerce platforms are the size of Amazon or Cdiscount. With solutions like Shopify, any merchant, regardless of the size of their company, can open their online shop. In times of pandemic, consumers are more likely to wander the internet than on the streets or in shopping malls.
Google makes its strike forces available.
If Shopify is a blatant example, then again, Google has come up with a very interesting solution to help merchants in trouble. Since April, Google has allowed American retailers to list their products on the tab for free “Shop”. During the month, sellers from Europe, the Middle East, Africa, Asia, and Latin America can also do so through the Google Merchant Center.
According to Mountain View, this solution should enable merchants to attract many more new customers. It must be said that hundreds of millions of people use Google search every day to make purchases. This way, merchants get visibility without using the paid Google Ads solution. This is excellent news as the year-end holidays are approaching, which will be more difficult than ever due to the health crisis.
At the same time, Google also supports many other trades in several European countries. Plumbers, housekeepers and electricians can advertise in Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland and the UK.