Like Apple, Google also takes on a 30% share of transactions when the Play Store acts as an intermediary. However, if this tax is less controversial on Android, it’s because Google allows users to install apps without browsing their store, or to install an alternate store.
On the other hand, Google currently appears to be more flexible than Apple in applying its rules to transaction transactions with applications. However, this will change in the next year. Google should take a position comparable to Apple with regard to these transactions.
“We want to make sure our guidelines are clear and up to date so that they can be applied consistently and fairly for all developers. That’s why we’ve made the wording of our payment policies clearer. All developers who sell digital products in their apps must use the Google Play billing system. “, explains Sameer Samat, Vice President Product Management.
Google insists that its policy has not changed and that developers of applications distributed by the Play Store have always been encouraged to use that store’s billing system, which the company can use to charge a fee. Commission. What changes is the language used and the application of the rules.
In addition, Mountain View company claims that only 3% of the applications available on the Play Store were billed to users in the past 12 months. And of those 3%, the vast majority (97%) already use the in-store invoicing system.
“But for those who already have an app on Google Play that requires technical work to integrate our billing system, we don’t want to overly disrupt their roadmaps and give a year (until September 30, 2021) to make the updates. necessary updates “says Sameer Samat.
The good news is that Android 12 will better serve its competitors on the Play Store
As mentioned above, one of the reasons the 30% tax on Android is less controversial is because Google’s operating system allows you to install an app even if it does. This is not available in the Play Store. In addition, the Fortnite video game was not available from this store for years, but could still be installed on Android through other download means.
Likely to offset the Play Store billing decision that could shake developers, Google is also announcing that its operating system will better support competing Play Store businesses over the next year. At the moment, Google does not provide any details, it only states that users can more easily use other application storage under Android 12 without sacrificing security.
“We believe that developers should be given a choice of how to market their applications and that businesses should compete for the activities of consumers and developers.”we read in the post by Sameer Samat, who, while addressing the developers, apparently wants to start a spade against Apple (on iOS it is impossible to install an application that is not available in the App Store). .
Most importantly, however, the Play Store’s competing stores may have a different business model than Google (and therefore not receive the same commissions). As a reminder, the 30% tax and the fact that it is impossible to install an application on an iPhone if it is not available on the App Store is a source of tension between Apple and multiple developers. , including Epic Games (the developer of Fortnite), Spotify, and Facebook.