Epic Games, the American studio behind Fortnite and the Unreal Engine, has just made a major acquisition, reported Axios : that from SuperAwesome, a company that specializes in tools that improve the safety and browsing experience for minors on the Internet.
Epic Games offers SuperAwesome
SuperAwesome is a company that specializes in this the development of tools to improve the safety of the youngest users on the Internet. The best known of these is the Kids Web Services (KWS) platform, which makes it easier for developers to integrate safety functions for children into their products, to meet GDPR standards or to offer suitable advertising. to the youngest.
Thanks to its various tools, SuperAwesome was able to win emblematic partners such as LEGO, Hasbro or NBC Universal. Overall it would be like that 500 million minors who could have benefited from the SuperAwesome experience, without knowing it.
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Obviously, this broad kid-tech know-how caught the attention of Epic Games. Indeed, the American studio, which now weighs several million euros thanks to its hit Fortnite, decided to do so Buy out 100% of the company.
If the amount of this acquisition was not disclosed, we already know SuperAwesome will keep all employees in the UK and that it will continue to operate as an independent company. In addition, the current customer portfolio will be retained and all future products and projects will be developed with the support of Epic Games.
Make the internet (and Epic Games games) a safer place for children
As the internet has become the favorite playground for children, various regulators around the world are putting an emphasis on safety, and Epic Games seems to have got it right. With the takeover of SuperAwesome, the American studio ensures that this is possible offer their customers safe products for the little ones, a sales argument that is sure to gain more and more importance in the coming years. Todd Rowe, Epic’s vice president and general manager, summarized: ” For parents, it is the certainty that when using Epic products, a constant level of quality in terms of child safety is achieved.“.
Dylan Collins, Co-Founder and CEO of SuperAwesome, says: “The internet was never designed for children. That’s why we launched SuperAwesome to make it as easy as possible to create safe, privacy-friendly digital experiences for kids around the world. By partnering with Epic Games, we have the ability to deliver on that promise on a scale that simply wouldn’t have been possible on our own. We’re proud and excited to work together to make the internet safer for children. “.