Already in March 2020 red velvet The fans were super excited after finding out Irene becomes the official ambassador of the cosmetics brand CLINIC Korea. Since then, Irene has worked closely with the brand to promote their beauty products.
However, when the recent conversation about his stance rocked the internet, Korea’s largest platforms selling CLINIQUE products reacted quickly – in response to the potential impact its controversy could have on their sales.
Well-known cosmetic stores like Young olive and online shopping mall SSG.com have since removed all traces of commercial content with Irene.
Most CLINIQUE products are now displayed on websites without using Irene’s modeled images.
For sure Twitter, an alleged conversation between Olive Young part-time workers also went viral – claiming that ” [Olive Young] Headquarters released the official announcement to remove Irene from all promotional materials in the store. “”
Twitter user A.: The official notification of the Power Pack (Irene) model’s withdrawal was released tonight.
Twitter user B.: Oh man … You publish official notices on such matters very quickly.
On the contrary, the head of CLINIQUE Korea Instagram Account hasn’t made any changes to their feed yet.
However, given the growing controversy, some Korean netizens insist on boycotting the brand as long as their approval of Irene remains intact. They remain convinced that it will not be long before CLINIQUE Korea has to give an answer.
- “It only makes sense if you understand the dynamics of how cosmetic models work. No one will want to buy CLINIQUE products if they continue to use someone involved in a hiring controversy as a role model.
- “What a disappointment for the brand. It’s not even been that long since they signed up with Irene. It’s a shame on the brand … but its reputation is at stake. KLINIK Korea must act quickly … “
- “The industry is also very sensitive to such things. The model’s face gives the brand its reputation because it’s makeup. It hits us in the face. I’m not surprised that Olive Young and SSG.com were as quick and extremely responsive as they are.
Meanwhile, given all that is going on, another allegation has surfaced against Irene. Find out more here:
Former intern at SM Entertainment tweeted allegations of bullying against Irene from Red Velvet
Source: THEQOO and Instiz (1) and (2)
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