Traffic analysis tools are essential for website publishers. And while Google Analytics is one of the most popular products, developers will soon be able to opt for a new free option from Cloudflare. The company has just launched this new traffic analysis tool that stands out from the products most used today thanks to one element: respect for privacy.
“There are ‘free’ analytics tools, but they require a fee: not money, but your users’ privacy. Today we’re announcing a brand new analytics service that prioritizes data protection and is accessible to everyone, even if they’re not yet a Cloudflare customer. “we read in the company’s announcement.
Unlike other tools offered to website builders, Cloudflare does not use techniques such as cookies to identify users. However, it is not certain that this tool is suitable for all websites.
In fact, there is no way to identify unique users and only visits are counted. Hence, Cloudflare warns that the statistics obtained may be different.
The company even suggests that their tool might not be suitable for websites that make money off of advertising. “The most popular analytics services available are designed to help ad-supported websites sell more ads. However, many websites do not show ads. “we read in the company mail.
In other words, if you have a website that is not financially dependent on ads, and you don’t need to count unique visitors, the Cloudflare tool is great because it gets you exactly the information you need about your audience, however no more.
Currently, this new product is available to Cloudflare customers under the Analytics tab. Later, however, it will also be available free of charge to developers and publishers who are not yet using the company’s products.
Even Google intends to drop certain types of cookies
And Google is also trying to remove these third party cookies by blocking them on their Chrome browser. Before doing so, however, he must first find an alternative that meets the requirements of data protection and enables websites to generate income from online advertising.
Two months ago, Google introduced a technology called “Trust Token”. This should allow websites to detect fraudulent traffic if Chrome no longer supports cookies from third parties.