Amazon started its Black Friday earlier this week with its offers “Black Friday before the hour”. The ecommerce platform promised to put out great promotions every day for a month. As early as this Saturday we will find the biggest brands with strong discounts: Apple, Samsung or Microsoft are suggested. Below is our selection for that day.
Computers and tablets:
Smartphones & packages:
While Prime Day ended a few days ago, Amazon is already continuing with Black Friday. For this somewhat special 2020 edition, he decided to adapt to the economic context. The event is started in advance to make your Christmas shopping easier. The actions no longer focus on “Black Friday”, but take place over several weeks.
Amazon Black Friday officially started on Monday. You need to know how to distinguish between two formats in promotions. On the one hand, there are flash sales that only last a few hours. On the other hand, there are the “sales of the day” which are not limited by inventory. You need to know how to juggle the two in the dedicated area to find your luck.
Black Friday Amazon, ahead of schedule
From October 26 to November 19, 2020, Black Friday Amazon is already doing good business. While the trader had cut all discounts since the containment began, it decided to go on strike hard for the end of the year. For this expanded edition, he hopes to take advantage of the fact that the French are buying more online due to the restructuring.
If our list above is mostly electronic products and home appliances, the platform goes much further. For this Black Friday Amazon, for example, there are thousands of products related to DIY, toys, culture, health and beauty. Anyone can find what they’re looking for, provided they’re reactive enough.
For a few hours this Saturday, the AirPods Pro (Apple Wireless Headphones) will be available for sale. The same applies to SanDisk memory cards, Xiaomi, Oppo, Honor and Samsung. It is also noted that the iRobot robotic vacuums are being taken by storm, the Roomba 981 is already sold out. After the sale, the AirPods 2 are back. This symbolizes Amazon Black Friday: it has to be done very quickly.
2020 is a year to forget for retailers – also for online retailers. For this Black Friday, Amazon will be keen to increase its sales to compensate for the difficulties encountered at the time of the first delivery. For that he has to do better than last year when he unveiled more than a million products for advertising on his French platform.
To see Amazon Black Friday it is here:
Black Friday, the key event of the year
Over the years, Amazon Black Friday has grown tremendously. If the American merchant was largely involved in exporting the American concept to France, he is not the only participant. Cdiscount, Boulanger, Fnac and Darty have also made Black Friday their highlight. Other players like telecom operators or direct brands like Samsung play the game to the fullest.
If the event becomes so important in France, it will be because of the presence of traditional traders. Last year, 80% of sales were made in physical stores. This year the situation will be different due to the health situation: will they be open? Will the public be there? For this Black Friday, Amazon, Cdiscount and all other e-merchants should do better.
However, they need to better manage their stocks. Last April, they all had the most referrals, including games. For this Black Friday, Amazon therefore prefers to spread the event over a longer period of time. If Black Friday happens on Friday, November 27th, the weeks before it is key. The principle has adapted to the current situation, it must be observed.
This Black Friday Amazon should logically do a lot better than the previous edition. As a reminder, Fevad had announced sales of 1.7 billion euros on the four days of Black Friday (up to Cyber Monday) last year. A report also confirmed that France spent 6 billion euros on those four days in 2019. For 2020 this “month” of Black Friday should go far beyond that. The quality of the offers from the first days is a step higher.
The benefits of buying on Amazon
For Black Friday, Amazon has planned to increase the promotions. In France, the operation will be even bigger than on Prime Day. The latter was an example of the power and generosity of the American website. So we should find some pretty crazy deals in November. The best deals are flash sales, so time has to come.
If you buy a product (something) too quickly, Amazon gives you even more flexibility than normal. All purchases made between October and December 31st can be returned until January 31st, 2021. This is a great way to get started with Christmas gifts right away without having to worry about returns. With the Amazon Guarantee you can return your purchases from this long Black Friday Amazon period until the end of January.
Quickly secure your purchases for this long Black Friday on Amazon. In March and April the stocks were very numerous. Better to return the product (thanks to the guarantee) than to regret missing out on a great opportunity.
To discover Black Friday Amazon it is here: