When Apple began working with Canadian recycler Geep, the plan was for him to take over the dismantling and recycling of all equipment sent to Apple by the brand. The process included iPhone, iPad, and other Apple Watch. Apart from the fact that the company in question did not recycle the products at all, but sold a large part illegally.
In total, Apple shipped more than 530,000 iPhones, 25,600 iPads and 19,200 Apple Watches between 2015 and 2017. Of this, around 18% of the devices were resold instead of being recycled from Geep or 103,000 products. In the court documents, the brand believes that number is higher because some devices are only compatible with Wi-Fi and cannot be tracked.
Apple said it became known that Geep was hosting equipment during an audit of the Geep warehouse. The brand analyzed the serial numbers before determining that the 18% of affected products were still connected to networks. She quickly realized that they were still in business.
Geep confirms the facts
The documents say: ” At least 11,766 pounds of Apple devices left the GEEP premises undamaged – a fact that GEEP itself has confirmed. These diverted devices were then sold at a significantly higher price than other recycled materials to downstream vendors who renovated them and resold them to consumers. “.
The complaint filed by the manufacturer is from last January but was published yesterday. As is common in this type of business, Apple has no plans to let go of it. The company has total sales of the brand with sales of more than $ 22.7 billion. She also stopped working with Canadian society.
For his part, Geep defended himself by admitting the facts but blaming three of his employees. Since they are executives of the company, the recycler has filed a complaint against them.
Apple is known to be strict when it comes to making such discoveries, be it on companies or individuals who use its brand to fill their pockets.