First of all, it would be nice to know what a personal shopper is. In this particular case, it is a series of recommendation algorithms that can be used to tailor clothing choices based on size, budget, style, and various other criteria. A real assistant for more efficient shopping. Much more popular in the US than in France, there are many services that already exist across the Atlantic, such as Stitch Fix or Amazon Personal Shopper from Prime Wardrobe, which so far only offer women’s clothing.
Today Amazon unveils its Personal Shopper by Prime Wardrobe expansion for men. The system set up by Amazon is very simple. A stylist selects a selection of fashion items that suit the style and preferences of the client. These items are then sent out monthly for home testing. Anything the customer does not want to keep can be returned using the resealable package and the prepaid shipping label supplied. An ideal solution in times of health crisis.
An important new competitor.
The Seattle company promises some surprises for the launch of this new version of their personal shopper with the arrival of new brands such as Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and many more. still others. Overall, thanks to a catalog with more than a thousand brands, Amazon can offer several thousand different men’s styles.
Until then, you’re probably thinking that the Amazon Personal Shopper isn’t that much different from what the competition has to offer. And you are right. However, the American giant is not used to fitting in with the crowd. Amazon has a solution that stands out: the price. In fact, Amazon is very aggressive when its main competitor, Stitch Fix, offers monthly plans of $ 20 per month by offering a subscription for $ 4.99 per month. The Personal Shopper from Prime Wardrobe for men is therefore four times cheaper than the competition, a strong argument. My guess is that Stitch Fix and other competitors should soon take legal action over anti-competitive practices by Amazon.