The press release is a medium that has been around for decades. The purpose of this document, sent to journalists, is to inform them of a novelty, partnership, event so that the topic is covered and visible to a target audience! Everyone dreams that their press release has a “wow” effect and that dozens of articles are written. The reality is often a little more complex. Thousands of press releases are sent out every day and it is not always easy to stand out.
However, the press release has real value, all the more at a time when events and physical announcements are increasingly restricted. CP is not dead and journalists still rely on this format to write!
Bad press release writing costs money
Journalists are called in on a daily basis and have to sort the CPs received. A PR that is sent to media that has nothing to do with the news mentioned, a PR that goes in all directions and is not clear enough, are elements that lead to the famous press release directly in the journalist’s basket is placed. Writing a press release is an art and a knowledge Journalists’ expectations in terms of press releases is a real plus.
Mooncard, the French fintech that digitizes the public sector
Advice from journalists
So that you can create relevant, attractive press releases that can be read Liana Technologies offers a whitepaper on this topicand bring together the advice of journalists. Liana Technologies is a complete software suite for marketing and communications teams.
Among these, one devotes to PR and media in order to easily manage a company’s communications and measure the impact of the efforts made. The solution was chosen in particular by companies such as COLAS Europe, NISSAN, Novotel Hotels and Resorts or even IKEA and Avis. The proposed White Paper is the result of an international survey among a total of 892 journalists in six different countries in order to understand the crucial aspects of a good press release.
The White Paper therefore contains specific information on how to proceed with journalists, the channels to be funded and the essential elements for creating an effective press release. For example, the white paper goes back to the meaning of the header and its clarity. An easy way to determine if the CP is understandable is to take the “mother’s test”: if your mother doesn’t understand the subject of the press release, it is because it is too complex.
The white paper is divided into two main parts. The first has 6 tips to make sure the press release is read, the second has 4 tips to make a press release more attractive. To discover the key elements that are valued by journalists, simply Download the whitepaper with one click.